/ Eridania, leading company in Italy for sugar production, launched the line of alternative sweeteners “Zero”.
For their Instagram account we created a series of 4 mixed media videos for 4 products, together with the agency Nimai.
The first video is about the liquid sweetener: a tasty alternative for any part of the day from breakfast to coffebreaks, and to evening relax.
The second video is for the tablet sweetener: a flavourful and classical breakfast transforms in a fipper thanks to the stop-motion, where the ball is our tablet.
The tird video is for the classic sweetener bags: their box gives birth to a butterfly, symbol of lightness, who flies on the set and lands on a typical italian breakfast.
/ Client: Eridania Zero